Great news for the OXYGEN Group! Icam Pulse, the brand and visual identity created by o3 for Icam, has won a joint Bronze award at the 2026 Grand Prix Stratégies de la Communication d’Entreprise, in the Visual and Graphic Identity category.
The Project in a Nutshell
Icam, an engineering school with strong ties to the business world, had a great deal to offer its corporate partners: recruitment, innovation, training and applied research. However, its highly institutional positioning made these opportunities difficult to identify and understand.
Our approach was to give a tangible identity to the relationship between the school and its industry partners. This led to the creation of Icam Pulse, a brand built around the concept of a pulse, a heartbeat connecting the school with businesses.
In just three months, the o3 teams delivered:
A brand messaging framework, including key messages, tone of voice, personas and customer journeys.
A brand name, a complete visual identity and its various applications.
An illustrated corporate brochure, available in both print and interactive digital formats.
Why This Award Matters to Us
This award recognises an approach we champion every day across the OXYGEN Group: creativity that goes beyond aesthetics, rooted in a strong strategic vision.
It also celebrates a successful collaboration with a client bold enough to rethink its brand image.
Christophe Bouiller, Marketing & Communications Director at Icam, highlighted the team's ability to listen, its strategic clarity, creativity and responsiveness, particularly within such a tight timeframe.
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