The French engineering school, Icam, had rethought its corporate partnership offer to make it a real lever for transformation. This new approach aims to create an unprecedented dynamic between the school and its corporate partners. The aim: to breathe new life into traditional collaborations. This rethought offer becomes the catalyst for a stronger synergy, enabling us to go beyond the usual framework of academic-industrial partnerships. 

Our vision of progress

Creating an explosive identity: together, we have forged a brand that packs a punch! A striking name, a compelling logo, a unique voice that resonates and captivates: ICAM PULSE ® This vibrant identity reflects our collective energy and our shared ambition to revolutionize engineering. This new partnership offer becomes the strategic lever for creating an unprecedented dynamic between Icam and its partner companies. The aim is to breathe new life into traditional collaborations, transforming them into a veritable ecosystem of innovation.

Our actions

Advancing the brand image

The revolution begins with ICAM PULSE! Our renewed graphic charter exudes a striking modernity, creating a dynamic visual universe that reflects our ambition to transform the field of engineering. This powerful visual identity becomes the catalyst for our recognition, amplifying our impact and enhancing our brand.

Advancing human relations

Our presentation brochure puts people at the heart of ICAM partnerships. It features authentic testimonials from companies and students who recount their real-life experiences of working together. These stories reveal how our engineers transform industrial challenges into shared successes.

Production completed in 3 months :

Editorial Charter

• Editorial guide finalized: Key messages, language elements, and ICAM PULSE tone defined.

• Personas integrated: 3-5 partner company profiles documented with specific needs

• Co-written buying journey: Customer stages mapped out

Visual identity creation

• Consistent graphic charter: Total alignment with the new Icam website identity

• Operational variations: Logo, colors, typography, usable pictograms

Illustrated brochure

• Detailed documentation produced: Every point of the ICAM PULSE LOCAL and NATIONAL offer is clarified

• Sales aids finalized: Sales brochure with testimonials and case studies

• Interactive digital version: Enhanced PDF for email and web distribution