Julien Dupé, CEO of INFONET, came to o3 with a clear ambition: to facilitate access to economic information. He told us he couldn't understand why financial data remained so opaque and inaccessible to the general public and companies alike. This frustration led him to create INFONET, his Barcelona-based start-up, already valued in Europe, which is turning traditional Société.com-style codes on their head. Infonet offers reliable and transparent business information, made accessible to all through clear and transparent subscription formulas, without artificial complexity.
Our vision of progress
Since INFONET's ambition is to go beyond the simple dissemination of information, the start-up must reveal the truth behind the figures in an innovative way, breaking with the austerity of traditional financial communications.
We proposed a sovereign brand strategy to speak as a leader and conquer the sector. The aim: to establish a strong, unmistakable voice in the face of the competition.
Our unique, straightforward approach positions INFONET as the true industry benchmark, daring to transform a market that is still too opaque. Transparency and “no bullshit” become a decisive competitive advantage, enabling the platform to stand out in the long term through its authenticity and ability to speak the truth.
Our actions
Advancing the brand
A print campaign that speaks loud and clear. Our creative concept is based on a simple observation: in the business world, don’t judge a book by its cover. INFONET encourages managers to move away from hunches and rely on reliable data.
We've come up with a bestiary that challenges and raises doubts: are you really sure you know the financial reality of your partners? It embodies the spirit of INFONET: to shake up a sector accustomed to opacity. This campaign says loud and clear what the market doesn't want to hear.
Moving the company forward
We brought everything back into line to assert a strong, distinctive identity internally. During codesign workshops, we revealed to employees and managers their unique brand DNA: the archetypal scout, thanks to their certified data. We expressed this consistency through a harmonized graphic and editorial charter to reinforce the impact of every corporate interaction.
Advancing the industry
We brought Julien Dupé's fight for transparency to the attention of the general public. We built the founding myth, the message house, and the key PR outlets for Julien. The truth and nothing but the truth: because the corporate sector deserves it!
The results
Create the INFONET reflex: develop a unique voice away from conventional neutrality
Clarify brand identity: define INFONET's values, mission, and vision in a brand book
Impact of the print campaign (Paris metro and RER) :
5 million people reached per day (young, urban, CSP+ target)
450 advertising faces (430 print + 20 digital)
Results measured :
32% saw the campaign
65% remember it
65% say the campaign is original
50% found it entertaining
Press coverage: nearly 35 articles generated, covering both INFONET's innovation and Julien Dupé's sector-specific transparency issues.
“We were really looking for a way to make a real impact on transparency! The daring, creative concept proposed by O3 and the display in the Paris metro allowed us to do just that: to be seen by as many people as possible and to create astonishment. A real success!”
— Julien Dupé, INFONET CEO
Our resources
