In a rapidly changing energy sector, Tryba Energy, a subsidiary of the Tryba Group, is beginning to assert its independence. Long operating discreetly within the group, this entity, specializing in photovoltaics, now feels the need to develop its own brand identity.
Like a company that is maturing, Tryba Energy aims to assert its expertise and values in the energy market. This natural evolution enables it to develop a differentiated vision centered on sustainable ecology, while drawing on the heritage and solidity of the Tryba group. This strategic development phase aims to strengthen its competitive position and its legitimacy in the sector.
Our vision of progress
o3 from the Oxygen Group has supported Tryba Energy in a strategic approach to define its purpose and brand platform, transforming technical expertise into a unifying lever for growth.
Rather than adopting an omniscient stance like its competitors, Tryba Energy has chosen the path of authenticity by fully embracing its identity as an industrial operator. This transparent approach rejects misleading marketing rhetoric in favor of honesty and authenticity.
The company cultivates a natural but robust agility thanks to the Tryba Group. By promoting its real expertise and proven know-how, Tryba Energy turns this authenticity into a differentiating competitive advantage, building lasting trust with customers and partners.
The results
The brand's progress – Archetypal Branding Methodology
o3 from the Oxygen Group supported Tryba Energy in collaborative workshops to reveal its natural agile strength. This archetypal methodology identified agility as the company's DNA, cultivated daily for eight years. Rather than claiming to master all aspects of the energy sector, Tryba Energy embraces its identity as an agile industrial operator, capable of adapting quickly to market changes thanks to its flexible organization and mastery of remote working.
The progress of IKIGAI – Purpose and agile strength
The IKIGAI approach structured the purpose around AGILE STRENGTH as a core value proposition. This operational agility, reinforced during the COVID-19 crisis, enables Tryba Energy to constantly adapt its solutions to changing market needs. The company values its ability to adapt quickly, its “all-terrain” organization, and its flexibility as competitive advantages. This agile strength transforms technical expertise into a lever for sustainable growth and unites teams around a common vision.
Team progress – Deployment of the brand vision
At the Integration Seminar, AGILE STRENGTH was deployed as a pillar of identity for all Tryba Energy teams. This authentic approach rejects rigid marketing discourse in favor of transparency about the company's real adaptive capabilities. Agility becomes the major differentiating factor, building trust in the company's real adaptive capabilities. This authentic approach rejects rigid marketing rhetoric in favor of transparency about the company's real adaptability. Agility becomes the major differentiating factor, building lasting trust with customers and partners. This agile strength positions Tryba Energy as the most responsive and reliable player in the energy sector in the face of constant challenges.
“A huge thank you for your contribution, which was greatly appreciated! Your input is already resonating strongly within the company and generating a lot of momentum.”
— Thomas Sur, CEO Tryba Energy
Our resources
