Trust-Place asked us to support a major strategic transformation. This pioneering French digital passport startup, founded by Gaëlle Delore and Didier Mattalia, initially built its reputation in the demanding luxury goods market. This expertise enabled it to master the challenges of traceability and authenticity in a sector where counterfeiting is a major scourge.

However, with brand codes historically rooted in the world of fashion, Trust-Place was aiming for a profound change. The company wanted to develop a new, more flexible brand positioning to adapt across all sectors of activity, going beyond the limits of its original market.

This reorientation is in line with an ambitious vision of expansion, requiring the construction of a lasting and sovereign brand identity. The goal is to transcend the image of luxury to create a universal value proposition, positioning Trust-Place as the benchmark for digital passports across all sectors.

Our vision of progress

The insight: most major brands think they know their customers, but this knowledge remains superficial and limited to the moment of purchase. Only the post-purchase relationship allows you to truly discover your customer, follow them on their journey, understand their tastes, and keep them happy in the long term.

For us, it was obvious that Trust-Place should focus its brand communication on the post-purchase experience. Our conviction: the purchase is not the end but the beginning of a lasting relationship.

Trust-Place is revolutionizing this approach by transforming every transaction into an authentic relational opportunity. This vision completely rethinks the value of the customer experience.

Our communication strategy was to position Trust-Place as the partner that extends the customer relationship well beyond the initial purchase, creating a lasting ecosystem of trust.

Our actions

Advancing the brand narrative

A collaborative workshop in Marseille brought together founders, sales teams, and the o3 team to collectively shape the new Trust-Place brand narrative. This intensive session aimed to refine the corporate personality and precisely define strategic personas.

This participatory approach generated a shared and aligned vision, refocused on post-purchase value creation and the personalization of customer relationships. The workshop crystallized the brand DNA around a unified positioning, laying the foundations for consistent and impactful communication across all target sectors.

Advancing the vision in the market 

Two complementary methodologies structured our overall strategic approach: a particularly in-depth Inspirama analysis to decipher the emerging trends that are radically transforming the world of luxury and revolutionizing contemporary consumer habits, complemented by an exhaustive sector benchmark to identify and analyze current best practices in the market. This rigorous dual analytical approach effectively informed the complete redefinition of Trust-Place's positioning in response to major behavioral changes among new generations of engaged and connected consumers.

Combining expertise to better innovate

This exploratory approach revealed its distinctive strengths: recognized and solid technological expertise, particularly in-depth knowledge of the retail sector, and unique proximity to the world of luxury.